What is IQ?

IQ is FabFunnel’s intelligence layer—the place where your performance data, creative analysis, and AI assistants come together. It turns raw ad metrics into clear insights, explanations, and next steps, so you can move from “what happened?” to “what should we do?” in one workspace.

Who is IQ for?

• Performance marketers & media buyers who need fast, trustworthy reads on what’s working (and why).
• Creative strategists looking to decode winners and iterate smarter.
• Growth leads & analysts who want repeatable, data-backed decision flows.

What can you do with IQ?

• Diagnose performance shifts and surface drivers by source/account/campaign.
• Analyze creatives for hooks, narratives, and psychological levers (Video Sage).
• Ask natural-language questions about your data and get charts/explanations (CoPilot).
• Ideate & accelerate production with AI help for angles, briefs, and iterations (Genie).
• Create action lists (scale, pause, iterate) anchored to real metrics and trends.

Modules inside IQ

• Video Sage — Deep-dive, automated video creative analysis: hooks, frameworks, timelines, and insights to guide refinement.
• CoPilot — Your AI analytics chat: ask questions, get charts, context, and follow-ups in plain English.
• Genie — AI ideation & acceleration: generate angles, headlines, briefs, and rapid variations tied to your data reality.

How to access IQ?

Steps

1. Go to IQ from the main navigation.
2. Choose a module: Video Sage, CoPilot, or Genie.
3. Follow the on-screen prompts (upload a video, ask a question, or start an idea flow).

✅ You’re now using IQ to investigate, explain, and act—without leaving FabFunnel.