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S2S (Server to Server)

This guide shows how to create a new Pixel for S2S/Conversions API usage in FabFunnel.

Have these handy:

  • Your Facebook Pixel ID (if using Facebook).
  • The Secret/Access Key you’ll use for Conversions API.
  • Know your Traffic Source (Facebook, TikTok, or Google) and Funnel Type.

Create a new Pixel

Steps

  1. Go to Integrations in FabFunnel.
  2. Select S2S.
  3. Click Create new pixel.
  4. Enter Pixel Name.
  5. Enter Pixel Value — this is your Facebook Pixel ID that you’ll use when creating a campaign in both Facebook and FabFunnel.
  6. Enter Secret Key.
  7. Select Traffic Source from the dropdown (Facebook, TikTok, or Google).
  8. Select Funnel Type.
  9. (Optional) Enter Business Manager.
  10. (Optional) Enter a Description.
  11. Click Create pixel.

What’s next?

Your Conversions API setup is complete.
When launching campaigns in FabFunnel, choose your Facebook event and the Pixel you just created.

Create separate pixels (and secrets) per traffic source or workspace if you want cleaner attribution and easier debugging.

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