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DocumentationLaunchVia reporting

How to launch a campaign from Reports in FabAds?

Launching from Reporting lets you act on insights immediately—scale winners, duplicate high performers, or create quick iterations without leaving analytics.

Steps

  1. Go to Reporting → Campaign Reports.

  2. Identify the Traffic Source and apply filters/date range so you’re acting on the best data.

  3. In the table, select the Campaign / Ad Set / Ad (Creative) you want to launch from (use the checkbox).

  4. Click Launch in the reporting toolbar.

    • This pulls the selected setup into the Launch flow—no need to rebuild.

  5. Edit & Confirm Settings on the Launch screen (many fields are pre-filled):

    • BM & Ad Account
    • Targeting (inherits original unless changed)
    • Creatives (originals loaded; replace/add as needed)
    • Budget & Schedule (defaults to original; adjust to goal)

✅ Your selection is now staged in the Launch flow with pre-filled details.

How to choose Basic Campaign Settings

Steps

  1. Ad Account – pick the account to run/bill from.
  2. Page – choose the Facebook/Instagram page your ads will run from.
  3. Pixel (optional) – attach for conversion tracking & optimization.
  4. Tracking URL / URL Tags (optional) – add UTMs for analytics.
  5. Click Next.
  • Ad Account: Sets billing currency, timezone, access & policy limits—the wrong choice skews budgets & reporting.
  • Page: The brand handle viewers see; impacts trust & engagement.
  • Pixel: Enables conversion measurement/optimization; without it, learning is limited.
  • UTMs: Preserve source/medium/campaign for clear ROI attribution.

How to set up Targeting

When you reach Targeting, either use a template or start fresh. This ensures your audience aligns with your objective (Traffic, Leads, Sales).

  • Traffic Source (Facebook, TikTok, NewsBreak, etc.) defines available placements & audience data.
  • Targeting Type aligns setup with your goal: Traffic, Leads, Sales.

Part A — Use a Targeting Template

Option 1 – Pre-Saved Template

  1. Open the Targeting Template dropdown.
  2. Select your saved template.
  3. Click Proceed to load locations, demographics, events, etc.

Option 2 – Recommended Template

  1. Choose a preset (e.g., Sales Campaign, Traffic Campaign).
  2. Click Proceed to apply proven defaults.

Templates accelerate launches, enforce best practices, and reduce human error—ideal for evergreen promos and repeatable motions.

Part B — Start Fresh (Manual Targeting)

  1. Click Skip and Start with New.
  2. Configure: Bid Strategy (CBO/ABO), Objective (Conversions/Leads/Traffic/Engagement), Locations (include/exclude), Demographics (age/gender/language), Conversion Event (Purchase/Add to Cart/Lead…), Conversion Location (Website/App/Messenger), Performance Goal (Max Conversions/Max Link Clicks), CTA (Shop Now/Learn More/Sign Up).

How to create a new Targeting Template (for reuse)

Steps

  1. Go to Launch → Targeting Templates → Create.

  2. Select Traffic Source: Facebook / TikTok / NewsBreak.

  3. Name the Template clearly (e.g., US_18-34_Purchase_LAL3%_CBO).

  4. Campaign Configuration

    • Bid Strategy: Lowest Cost / Bid Cap / Cost Cap (start with Lowest Cost unless strict CPA/CPL)
    • Objective: Conversions / Traffic / Engagement / Lead Gen (must be compatible with Pixel)
    • Budget Type: ABO (per Ad Set) or CBO (shared)

  5. Audience Targeting

    • Locations (include/exclude; radius)
    • Demographics (gender, age, languages)
    • Interests & Behaviors (if supported)

  6. Conversion Settings: Event + Location.

  7. Optimization & Delivery: Performance Goal + CTA.

  8. Save → template appears under Launch → Targeting Templates.

Include geo, age, objective, audience type, and budget mode in the template name to speed discovery and reporting.

How to add Creatives

You can add creatives via four methods:

Method 1 — Upload from Local

  1. Add Creative → Upload.
  2. Select files from your computer.
  3. Fill Headline, Primary Text, Description.
  4. Preview placements.
  5. Click Save.

Method 2 — Import from Google Drive

  1. Add Creative → Import from Google Drive.
  2. Connect Drive → Select files.
  3. Add text elements → Save.

Method 3 — Import from Facebook

  1. Add Creative → Import from Facebook.
  2. Browse existing posts/ad creatives.
  3. Verify URLs/UTMs and Pixel firing.
  4. Publish (when launching from this flow) or Save to Library.

Method 4 — Use Creative Library (recommended)

Open the Add Creative window → choose Creative Library.

Browse & Preview

  • Filter by Name, Format (static/video/carousel/dynamic), Date Added.
  • Preview for placement crops (Feed/Stories/Right Column), mobile vs. desktop, and whether Headline/Primary/Description/CTA are prefilled.

Select & Edit

  • Click Select to load into your ad.
  • Update Headline / Primary / Description / CTA if needed.
  • Preview again, then Save.

Headline = Hook, Primary Text = Value prop, Description = Credibility/Urgency, CTA = Action now.

How to Preview & Launch

Steps

  1. Review the Launch Preview summary (BM, Ad Accounts, Campaigns, Ad Sets, Media, Text, Headline, Description, Budget—CBO/ABO).
  2. (Optional) Toggle Schedule Launch to delay start.
  3. Click Launch to go live.

✅ Your campaign is live with the configured creatives, targeting, and budget.

Pre-launch checklist

  • Spelling/Grammar: No typos; copy is clear.
  • Formatting: No text cut-offs; images sized/cropped correctly.
  • Tracking: Links work; UTMs present; Pixel tracking active.

Monitor early performance & policy approvals from Reports. Use the same flow to scale winners or duplicate high-performers quickly.

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