Reporting

The Reporting tab in FabFunnel gives you a detailed overview of campaigns, funnels, flows, and assets, with metrics tailored to product/workspace type (FabSearch, FabAds, PPC via Ringba). You can group, filter, export, and take bulk or single actions on data.

Tabs in Reporting

When you open Reporting, you’ll see tabs for different views:

• Funnel
• Flow
• Category
• Domain
• Country
• Keyword Set
• Keyword
• Facebook
• TikTok

Each tab groups reporting by the corresponding entity.
Use the date filter at the top to filter data by date range and timezone.

Table Controls

At the top right of the reporting tables:

• Grouping menu → prioritize parameters for grouping.
• Download (CSV) → export reports.
• Refresh → reload data.
• Table settings → adjust row height and table layout.

Columns Explained

The reporting tables may show the following columns:

• Name → Name of the entity (campaign, flow, funnel, keyword set, etc.).
• ID → Unique identifier for the entity.
• Spend → Money spent (e.g., ad spend from traffic sources).
• Revenue → Earnings generated from the campaign.
• Profit → Revenue – Spend.
• ROI (Return on Investment) → (Profit ÷ Spend) × 100.
• Visits → Number of users who reached the target page.
• Conversions → Number of desired actions completed (sales, leads, calls).
• Ad IMP (Impressions) → Number of times the ad was shown.
• CTR (Click-through Rate) → (Clicks ÷ Impressions) × 100.
• CR (Click Ratio) → Conversion ratio.
• CPV (Cost per View) → Spend ÷ Views.
• CPR (Cost per Registration) → Spend ÷ Registrations.
• CPC (Cost per Click / Customer) → Spend ÷ Clicks (or customers, depending on context).
• CPM (Cost per Mille) → Cost per 1,000 impressions.
• RPM (Revenue per Mille) → Revenue per 1,000 impressions.
• RPC (Revenue per Click) → Revenue ÷ Clicks.
• EPV (Earnings per Visitor) → Revenue ÷ Visitors.
• EPC (Earnings per Customer) → Revenue ÷ Customers.
• Results → Campaign outcome (varies by traffic source).
• Bid Strategy → Strategy used for campaign bidding (e.g., lowest cost, bid cap).
• Bid Amount → Actual bid set for the campaign.
• Clicks → Total clicks received.
• Keyword Set Name → When reporting is grouped by keyword sets.
• Run Time → Duration for which the campaign/adset/ad has been active.
• Status → Whether the campaign is Active, Paused, etc.
• Effective Status → The effective status from the traffic source (sometimes different from FabFunnel status).
• Traffic Source → Facebook, TikTok, Google, Newsbreak, etc.
• Country → Geo targeting or source of traffic.
• Language → Language targeting.
• Funnel Type → AFD 2C, AFD 3C, RSOC, etc.
• Funnel Subtype → Variations within the funnel type.
• Action → Ellipses (⋮) menu for actions (open detailed report, new tab, etc.).

Product/Workspace Differences

Ringba (Pay Per Call)

• Includes call-specific metrics like call duration, qualified calls, and payout.
• ROI and Revenue columns show call revenue attribution.

Search Arbitrage

• Columns like Domain, Keyword Set, Keyword, and RPC are more prominent.
• Revenue per Click (RPC) and Earnings per Visitor (EPV) are crucial.
• Funnels (AFD, RSOC) are included in grouping.

Traffic Source Reporting

• Facebook/TikTok/Google reporting includes ad-specific metrics like Impressions, CTR, CPM, and Bid Strategy.
• Matches native traffic source reporting as closely as possible, but unified into FabFunnel’s format.

Filters & Grouping

• Use the funnel icon next to the search bar to open advanced filtering.
• Filters allow range conditions (e.g., ROI > 20%) or specific values.
• Grouping submenu lets you prioritize how data is aggregated (e.g., group by Domain first, then by Keyword Set).

Bulk Actions

• Checkboxes to the left of each row let you select multiple entries.
• Perform bulk actions such as:
  • Pause/activate campaigns.
  • Sync or refresh data.
  • Delete entries (for domains, keywords).

Single-entry Actions

• Each row has an Action column (⋮).
• Available actions:
  • Open detailed report in a new page.
  • View campaign/adset/ad details.
  • Take asset-specific actions (edit, sync, duplicate, launch).

Automations in Reporting

You can apply rules directly from Reporting:

1. Select a campaign (or bulk select).
2. Click Actions (⋮) → Add Rule.
3. Choose rule type (Turn On/Off, Budget changes, Notify, etc.).
4. Configure conditions (ROI < X, Spend > Y).
5. Save rule → will apply automatically to the selected campaigns.

Sharing Reports

• Use the Download (CSV) button to export.
• Reports can be filtered/grouped before exporting for more focused insights.
• CSVs can be shared with teams or imported into BI tools.

Viewing All Campaigns in FabSearch

• Use the All Campaigns tab (below the date filter).
• This view ignores flow association and shows all campaigns together.
• Useful for high-level profitability checks across campaigns.